Pandora's (Jewelry) Box

An interest of mine is bad advertising. I can't help but try to figure out how or why some advertising gets past somebody with some sense saying "Uh, no, I don't think so".

What brings this up today is I heard an ad for Jareds (don't know if that is a local jewelry chain or national) advertising "Pandora Jewelry".

Really?

Pandora? You want your product (generally) for women associated with the woman who released all the evils into the world? Next up will be Lucrezia Borgia marriage hints...